Projects
Salsify API / Product Launch
Lead on Project
At Hopkins, I spearheaded a comprehensive product optimization project using the Salsify platform. Collaborating closely with our developer team, I meticulously mapped IFS attributes for seamless integration, ensuring timely project progression and accuracy. This initiative also involved establishing robust connections with retailer platforms, guaranteeing that product content was consistently and correctly updated across the board.
Unified Social Media Branding Initiative
Manager & Graphic Designer
At Whaddayaknow Trivia, I pioneered the development of unified social media templates to establish a cohesive brand identity across our multiple accounts. This refreshed branding not only resulted in a noticeable uptick in user engagement but also effectively addressed and resolved internal questions and discrepancies regarding our brand presentation.
Market Expansion Strategy & Digital Blueprint
Consultant
For PowerPollen, I crafted a meticulous market analysis paired with a bespoke digital marketing plan to aid their ambitious expansion and exploration of fresh market segments. My approach, hailed by the client, pivoted on delivering actionable strategies over mere informational content. PowerPollen notably valued the emphasis on practical recommendations, reflecting the precision and applicability of the insights provided.
Strategic Market Positioning & Recommendations
Analyst
At ID Ramp, I led a comprehensive market positioning analysis, culminating in a detailed report packed with actionable recommendations. These insights, which spanned website enhancements, pricing adjustments, discount strategies, and tailored ad suggestions for varied verticals, were highly praised by the client. ID Ramp found the guidance invaluable and is actively gearing up to incorporate the proposed changes, highlighting the effectiveness of the strategies I presented.
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Branding & Pricing Revamp
Analyst
For Citizen Scientist, I spearheaded a comprehensive branding and pricing study, involving direct interactions with their target audience. Through diligent feedback collection and insightful surveys, I sculpted a strategic plan tailored to real-world insights. The client commended the caliber of the recommendations, noting that the unique depth and precision of the insights set this report distinctly apart from others.
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